Workplace Wellness Programs: Integration of business and Community Resources

Businesses do not exist in a vacuum. They are part and parcel of the community in which they are located. Successful corporate administrators are cognizant of the need for positive community relations and should do what is necessary to promote good will. What better way to bridge relationships than by utilizing existing community Workplace Wellness Program services and initiatives whenever possible (e.g., voluntary, private and public health agencies) and providing health related services back to the community. Since the community is also the home of the worker, an effective mode of health promotion is through programming directed at the larger community. Sponsorship of community related health fairs is one example more are listed below. 

• Encourages worker/employer involvement in the community

            Blood drives

            Sponsorship of fund raising for community schools and social services

            Community recycling initiatives

            Youth league sports sponsorship

            Job training initiatives

• Media and public relations initiatives advertising a healthy business image

• business newsletters and press releases on health issues to local media

• Environmentally sound use of community resources and waste disposal