Innovative Workplace Wellness Program marketing

Why bother to market your Workplace Wellness Programs?

Because of the transient nature of the many worker populations, you must market your Workplace Wellness Programs all the time. Your goal should be to keep your Workplace Wellness Programs as visible as possible. 

Innovative marketing can increase awareness of your Workplace Wellness Program for:

• Potential Workplace Wellness Program participants

• Senior Management

• Line and medical personnel

• Potential partners and volunteers 

Innovative Workplace Wellness Program marketing ideas 

Involve Senior Management in your marketing Workplace Wellness Program as frequently as possible.

      • For example: invite Senior Management to judge a Workplace Wellness Program logo contest. 

Link your Workplace Wellness Programs to national advertising campaigns

      • …like the Great American Smokeout and the Dairy Council’s Milk Mustache campaign.     

 

Work closely with personnel in the home office.

      • Submit articles about your Workplace Wellness Programs that coincide with National Health Observances. For example: highlight your Asthma Program in May, which is National Asthma Awareness Month.

      • Let the home office know you can always provide an article to them when they run short on material. (Then make sure you always follow through.)

Word of mouth is the most effective advertisement for your Workplace Wellness Program

      • Use real people in your advertising: enlist the help of successful Workplace Wellness Program participants or use Employees and other post personnel for your marketing materials, when possible.

      • Start “buzz” by incorporating an element of competition: which ‘team’ had the most steps over the past week? Which department engaged most frequently in physical activity?

Make use of technology

      • Use post television and radio resources.

      • Use email whenever you can.

Don’t just market your Workplace Wellness Program to potential participants, but market the opportunities for others to be involved, as well.

      • For example: does the Red Cross know you can always use a volunteer? Do other departments/clinics know that you can always use personnel with some temporary down time?

Don’t be “old news”

      • If you put advertising materials up, be sure to take them down in a timely manner.

      • Update marketing logos and themes as appropriate.