Developing a Workplace Wellness Program Corporation Plan, part 1
A business plan is a roadmap for success. Use the guidelines below to develop a realistic business plan and budget for your Workplace Wellness Programs.
What is a business plan?
• A plan for success
• A document that convincingly demonstrates that your Workplace Wellness Program will help the organization to achieve its goals.
Questions to ask when developing a Workplace Wellness Program business plan
• Why do you need to do the Workplace Wellness Program?
• What are you going to do?
• Where are you going to do it?
• Who is the target audience?
• How are you going to do it?
• Who is going to begin the Workplace Wellness Program?
• How much will the Workplace Wellness Program cost Senior Management?
• What is Senior Management going to get out of the Workplace Wellness Program? Why should Senior Management invest in the Workplace Wellness Program?
Workplace Wellness Program business Plan Components
• Title and duration of the Workplace Wellness Program
• Points of contact
• Background information (description of need; bibliography/literature review; how the Workplace Wellness Program will help achieve the company’s goals)
• Workplace Wellness Program description
• Goals and objectives
• Implementation site
• Target population
• Work plan
• Partnerships and collaborations
• Timelines and milestones
• Budget and resource requirements (dollars and people)
Gaining the support of leadership
• Clearly link the Workplace Wellness Program goals and objectives to the organization’s strategic plan.
• Focus on the desired outcomes.
• Use the right language for the right audience. For example, Senior Management is interested in decreased clinic visits, increased provider productivity, management of the health of the population. However, Senior Management is interested in increased readiness, decreased lost duty/training time, and decreased disability and FECA claims.
A well thought-out Workplace Wellness Program business plan will help you gain leadership support, help you get and keep resources needed to begin the Workplace Wellness Program, and keep the Workplace Wellness Program on track towards meaningful outcomes.
