Creating a Workplace Wellness Program vision and brand for your business’s Workplace Wellness Program:

Why it’s important and how to do it 

The Workplace Wellness Program Vision

A Workplace Wellness Program vision statement is a concise statement that summarizes the purpose and goals of your business’s commitment to establishing a Workplace Wellness Program. Taking the time to clarify and describe your business’s Workplace Wellness Program vision can provide a focus and a consistent direction for your Procedures for years to come. The vision statement reminds leaders and workers of the link between worker health and the business’s ability to achieve its overall mission. 

Answer the following questions and you’ll have the components needed to build a simple and effective Workplace Wellness Program vision for your business’s culture of health: 

      • What do you want your Workplace Wellness Program to accomplish?

      • How do you plan to accomplish it?

      • How does this Workplace Wellness Program mission support or further the business’s mission? 

A sample Workplace Wellness Program vision statement might be . . . 

      To have workers who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (business’s mission), XYZ Corporation is committed to providing opportunities for healthy behaviors during the workday (how) in order to encourage workers not to smoke, to be active, and to eat healthfully (what). 

The Workplace Wellness Program Brand 

In the same way that your business’s name and brand image provide visibility for your business, your Procedures toward establishing a Workplace Wellness Program will benefit from being easily recognizable to workers: 

      • A consistently used Workplace Wellness Program brand on all communications conveys to workers that the commitment to a culture of health is here to stay.

      • A Workplace Wellness Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget. 

Do what you can to engage workers in establishing the identity (brand) for your business’s Workplace Wellness Program. Not only are they more likely to accept the name, it’s also a great way to announce to workers the business’s Workplace Wellness Program commitment. Here are two possible approaches to involving workers: 

Option 1: Have a Workplace Wellness Program contest 

      1. Announce the Workplace Wellness Program contest guidelines and deadline.

      2. Have the Health and Wellness Committee review the ideas submitted, and choose a name. 

            If, for example, your company, Premier Building and Design, is in the commercial construction business, you might receive the following Workplace Wellness Program ideas from workers: 

            • Cornerstone: Feeling well is what it’s all about

            • Premier Elements: Building healthier workers

            • Custom Build: Building health builds wealth

            • Building Health: Designing better worker health 

            After reviewing the entries, your Health and Wellness Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Workplace Wellness Program contest” prize to the two workers, those who submitted the pieces of the name that represent the final product. 

      Premier Elements: Building health builds wealth 

      3. Select a Workplace Wellness Program logo to go with the name. 

            The Workplace Wellness Program logo is an important piece of the branding 

            • Review any ideas submitted for Workplace Wellness Program logos.

            • If you’re fortunate enough to have a graphic design professional at your company, enlist her or his help with developing the Workplace Wellness Program logo!

            • As an alternative, choose a piece of clip-art that fits with the Workplace Wellness Program name you’ve selected. For example, the company referenced above might look for a symbol that conveys building, health and wealth. 

Option 2: Health and Wellness Committee determines the name and brand 

      1. Have your Health and Wellness Committee brainstorm Workplace Wellness Program names.

            • To get ideas flowing, ask members to write down all health-related words and words associated with your business or industry.

            • Try clustering words together as in the construction company example above.

      2. Once your Health and Wellness Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of health.

      3. Select a Workplace Wellness Program logo to go with the winning name.

      4. Announce the business’s Workplace Wellness Program and the corresponding Workplace Wellness Program name. Explain that staff members on the advisory committee chose the name.